2025 Eyewear Trend Report
Introducing the only trend report dedicated to Eyewear!
We are excited to share with you this valuable resource. We have put 100+ hours into spotting and analyzing 9 trends and how they will impact eyewear design, development & merchandising in the consumer market.
This is an 80+ pg PDF that covers 9 up-and-coming trends spotted from world events, various industries, and high-profile fashion designer brands. We also look at how they are integrated into street style worn by reputable influencers & style icons.
Why get this?
New Product Launch
You’re a fashion/lifestyle brand seeking to introduce eyewear as a new product offering.
Seasonal Storytelling
You want to tell a seasonal marketing story, that is cohesive across all styles, identifying which trends to follow.
Finding Inspiration
You’re a design team and looking for inspiration for upcoming seasonal collections.
Improved Sales
You’re an independent eyecare practice and want to know where eyewear trends are heading before the seasonal buy.
New Business
You’re a license company with a new potential licensor brand, and you want to integrate the latest trends and colors into your proposal.
Press Exposure
You want to create a breakout collection with contemporary silhouettes & colors that capture the attention of the press and editorials.
9 trends are on the horizon
We closely follow the most influential fashion designers and creative directors to know what they’re looking to influence the market in the near future. Not only that, we also confirm these trends by researching if the major influencers are adopting these styles as well. When we see strong correlations, that’s when we know something is worth reporting on.
Here's how we break down each trend
1 Inspiration
Here we find the big ideas that are being explored across many different sectors. We review architecture, jewelry, fashion, art and music and more to find the commonalities of form, texture, color and details.
2 Runway
This section looks at how the big ideas of inspiration are influencing the most current fashion designers. These are the trends that will inspire what the world will wear in the near future.
3 Street
This section explains how runway show concepts are integrated into everyday style of celebrities, style icons, influencers, and people on the street.
4 Eyewear - Sun
Now we start looking at sun eyewear silhouettes, details & colors and how to pair them with the street trends.
5 Eyewear - Optical
We also examine how the identified trends affect optical eyewear shapes, details & colors. We also look at how optical eyewear pairs with the latest trend outfits.
6 Colors
Lastly, we have developed a color palette that represents each corresponding trend. We include acetate manufacturers & codes to help you order the exact chips.
Colors you can actually use
Included with each trend, we have compiled a set of acetate chips that reflect the trend colors.
Each color chip includes the manufacturer's name, code #, and transparency. This creates an easy guide to request the exact colors from the manufacturers.
Design with confidence
Know how styles are shifting and the impacts they will have on the consumer market.